Seo

The term "SEO" is the abbreviation to "Search Engine Optimization". This is not about optimizing search engines, though. It is about optimizing websites for search engines. But why one needs to optimize a website? To answer this question we need to understand what a search engine is.
Search engines as the way to find an info on the web appeared in the middle of 90's. They crawled websites and indexed them in their own databases marking them as having one or another keyword in its content. Thus, when someone put some query in the search box of that search engine, it quickly searched its database and found which indexed pages corresponded to that query.
So, the more keywords of a query a website had, the higher it was shown in the results of a search. We don't know who was the first guy realized that he can make some changes to the pages of his website to make it rank higher, but he was truly a diamond!
So, SEO is something that helps your site rank better in search engines. There are a number of ways and methods of SEO, some of them are legitimate, while others are restricted and considered as "blackhat" techniques. Search engines don't like blackhat SEO and the effect of its usage may be disastrous for your website. Anyways, we'll thoroughly cover this material later in this SEO FAQ.
Google has recently released Page Speed Online, a project from Google Labs that test your website for speed flaws and gives you tips on how to speed it up.
The new tool is fairly straight forward. All you need to do is enter your website and Google will give you a list of steps you need to take to speed up your website. The suggested steps are ranked high, medium and low to make it easier for you to identify which ones are more important.
• High priority. These suggestions represent the largest potential performance wins for the least development effort. You should address these items first.
• Medium priority. These suggestions may represent smaller wins or much more work to implement. You should address this item next.
• Low priority. These suggestions represent the smallest wins. You should only be concerned with these items after you’ve handled the higher-priority ones.
Google’s new speed test has 1 great feature the others don’t have; you can also test your mobile website performance. With the mobile website speed test, you get a new list of steps you need to take to speed up the mobile version of your site.
With page load speed being so important for SEO, this tool will be very useful to help test your website.

Off Page Optimization

Off page involves a number of activities to improve a web site's search result ranking.Off Page Optimisation is the work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimisation is more focused on digital marketing of your website over internet.

Off Page Optimisation is more focused on link building work and Social Media Marketing. Website should have more and more backlinks from various quality website for seo ranking. Similarly Social Media is very important tool to market website over the internet.

The most important Methods for Off Page Optimization:
Off Page Optimization is usually consist of different link building methods.

* Directory Submission
* Social Bookmarking Submission
* Blog Posting
* Blog Hosting
* Article Submission
* Press Release Submission
* Forum Posting
* Footer Links
* Affiliate Marketing
* Blog Commenting
* Review Posting
* Rss Feed Submission
* Css Submission
* Video Submission
* Profile Creation
* Link Wheel
* Social Media Optimization


We need all different methods for off page optimization.

Off Page Optimisation should be continuous process because if you do not do it your competitors will do it. As well as it should be diverse and focused on various methods.