Seo

The term "SEO" is the abbreviation to "Search Engine Optimization". This is not about optimizing search engines, though. It is about optimizing websites for search engines. But why one needs to optimize a website? To answer this question we need to understand what a search engine is.
Search engines as the way to find an info on the web appeared in the middle of 90's. They crawled websites and indexed them in their own databases marking them as having one or another keyword in its content. Thus, when someone put some query in the search box of that search engine, it quickly searched its database and found which indexed pages corresponded to that query.
So, the more keywords of a query a website had, the higher it was shown in the results of a search. We don't know who was the first guy realized that he can make some changes to the pages of his website to make it rank higher, but he was truly a diamond!
So, SEO is something that helps your site rank better in search engines. There are a number of ways and methods of SEO, some of them are legitimate, while others are restricted and considered as "blackhat" techniques. Search engines don't like blackhat SEO and the effect of its usage may be disastrous for your website. Anyways, we'll thoroughly cover this material later in this SEO FAQ.
Google has recently released Page Speed Online, a project from Google Labs that test your website for speed flaws and gives you tips on how to speed it up.
The new tool is fairly straight forward. All you need to do is enter your website and Google will give you a list of steps you need to take to speed up your website. The suggested steps are ranked high, medium and low to make it easier for you to identify which ones are more important.
• High priority. These suggestions represent the largest potential performance wins for the least development effort. You should address these items first.
• Medium priority. These suggestions may represent smaller wins or much more work to implement. You should address this item next.
• Low priority. These suggestions represent the smallest wins. You should only be concerned with these items after you’ve handled the higher-priority ones.
Google’s new speed test has 1 great feature the others don’t have; you can also test your mobile website performance. With the mobile website speed test, you get a new list of steps you need to take to speed up the mobile version of your site.
With page load speed being so important for SEO, this tool will be very useful to help test your website.

Off Page Optimization

Off page involves a number of activities to improve a web site's search result ranking.Off Page Optimisation is the work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimisation is more focused on digital marketing of your website over internet.

Off Page Optimisation is more focused on link building work and Social Media Marketing. Website should have more and more backlinks from various quality website for seo ranking. Similarly Social Media is very important tool to market website over the internet.

The most important Methods for Off Page Optimization:
Off Page Optimization is usually consist of different link building methods.

* Directory Submission
* Social Bookmarking Submission
* Blog Posting
* Blog Hosting
* Article Submission
* Press Release Submission
* Forum Posting
* Footer Links
* Affiliate Marketing
* Blog Commenting
* Review Posting
* Rss Feed Submission
* Css Submission
* Video Submission
* Profile Creation
* Link Wheel
* Social Media Optimization


We need all different methods for off page optimization.

Off Page Optimisation should be continuous process because if you do not do it your competitors will do it. As well as it should be diverse and focused on various methods.

10 SEO tips for your site

1.Content Simply step to ensure your visitors that there is a reason for them to be on your site, everything else is useless. There are a lot of great sites to find inspiration for writing great content that works.
2. Incoming Links
A link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.
3. Web site title
Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. One of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Pay attention to what you click on when you are searching in Google, I know that I don’t always click the first results. Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, but I skim through the titles to see which looks to be more on-topic for my search query.
4. Heading tags
When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag, which says what this block of copy is about and Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.
5. Internal Linking
Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You do make sure that on pages you don’t want to rank in Google that you add a no follow tag to ensure that the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.
6. Keyword Density
Ensure that you have the right keyword density for your page and sites topic. You don’t want to go overboard and use the keyword every 5th word but making sure it often is going to help you rank better in search engines. The unspoken rule is no more than 5% of the total copy per a page. Anymore then this and it can start to look a little spammed. It is really all about context; just make sure it is good, quality copy.
7. Sitemaps
It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them. Google, Yahoo, MSN and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. Most of the time you can simply name it sitemap.xml and the search robot will find the file effectively.
8. Meta Tags
Everyone will tell you that Meta tags don’t matter, they do. The biggest thing they matter for is click-through. There will be a lot of times when Google will use your Meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step. The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing.
9. URL Structure
Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important. There are various methods to make this work, such as moderate on apache.
10. Domain
It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.

Some SEO Tools

Internet Marketing Tools
These are the collection of some seo tools. We hope it will help you in your seo solutions.
1. Header Checker Tool
This SEO tool will check any web page's header tags. Use our header checker to find any page's status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it's crucial to be sure all of the HTTP status codes are correct.
2. Search Combination Tool
This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL's and internal linking structure. For a new insight into your keyword prospects generate some new combinations to kick start the brainstorming process.
3. Keyword Density Analysis Tool
Enter in a page URL and this free SEO tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.
4. Spider Viewer
See your site how the spider sees it. This one stop glimpse of your site's most basic information can give you insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.

Mobile Technologies

STAMFORD, Conn., March 24, 2010—  
Gartner, Inc. has identified 10 mobile technologies that will evolve significantly through 2011 in ways that will impact short-term mobile strategies and policies.We are highlighting these 10 mobile technologies:

Bluetooth (3 and 4):

Two new Bluetooth versions will emerge by 2011: Bluetooth 3 will introduce 802.11 as a bearer for faster data transmission, and Bluetooth 4 will introduce a new low-energy (LE) mode that will enable communication with external peripherals and sensors. Both versions will include other technical improvements to improve battery life and security.

The Mobile Web:

smartphones with sophisticated browsing capability and the ability to render conventional HTML sites in some manner. The growth in smartphones with relatively large and high-resolution screens will encourage greater numbers of people to access conventional websites on mobile devices, and will make it possible to deliver some B2C applications using conventional Web tools without adaptation.
Mobile Widgets:

Widgets are installable Web applications that use technologies such as JavaScript and HTML. Many handsets support widgets running on their home screens, where they are easily visible and accessible. Despite the lack of standards, widgets provide a convenient way to deliver simple, connected applications, especially those involving real-time data updates (such as weather forecasts, e-mail notifications, marketing, blogs and information feeds). Because widgets exploit well-understood tools and technologies.

Platform-Independent Mobile AD Tools:

Mobile platforms will become more diverse through 2012 although consolidation will not have started, and, in some markets, five or more platforms may have a significant presence. Therefore, tools that can reduce the burden of delivering installable applications to several platforms will be very attractive. Platform-independent application development (AD) tools cannot deliver a "write once, run anywhere" equivalent to native code.

App Stores:

App stores will be the primary (and, in some cases, the only) way to distribute applications to smartphones and other mobile devices. App stores also provide a range of business support functions, such as payment processing, that assist smaller organizations. Gartner believes that app stores will play many roles in an organization's B2C and B2E strategies.

Enhanced Location Awareness:

By the end of 2011, over 75 percent of devices shipped in mature markets will include a GPS. GPS will be the primary, but not the only, means of establishing handset location. Wi-Fi and cell ID systems will remain important in situations where GPS is unavailable or unreliable. The popularity of location-aware handsets will enable a wide range of B2E and B2C location-aware applications.

How mobile devices can reduce fraud

When we read about the proliferation of mobile technology, often the focus is on risks. For example, lost and stolen devices can facilitate identity thieves, and communications can be subject to interception. But mobile devices can also empower users to defend against malicious and fraudulent activity. Because mobile tech is often instantly accessible it is always at the ready to react in the moment, shedding sunlight on activities that in the past may have been hidden behind closed doors.

When a credit card is handed to a clerk, there is the possibility that the card will be "skimmed" — a secret impression can be made either physically or electronically, which can later be used to initiate fraudulent activity. The problem is especially prevalent in restaurants, .Some restaurants are deploying mobile POS systems. The server can use a handheld reader to swipe the customer card and generate a printed receipt at tableside, so the card never leaves the user's sight.


Another form of mobile POS is to use a customer's cell phone as a direct payment method. When payment is initiated either via an app or merely presenting the phone to a mobile phone POS system, there is no middleman involved (like a clerk), eliminating the most significant source of risk in a sale transaction.

Mobile phones are effective ways of issuing instant alerts. For example, when someone signs up for a service — say, registering at their bank's Website — a user's identity can be confirmed by issuing a confirmation call or text. The user then needs to provide, say, a PIN code provided in the alert to complete the registration. In this way, incorporating the mobile device into the verification process prevents someone from falsely registering for a service under someone else's identity

Text message alerts can also be issued by banks and credit card vendors to provide real-time reports to card owners.  
For example, if a text message alert is sent every time a charge is made (or made above a certain amount), a fraudulent charge can be detected almost instantly by the card owner.
Consider a case where a cell phone camera is used to take stills or video of a crime in progress: Those pictures can be instantly posted to social networking sites, quickly drawing attention to threatening events. Even without the real-time component, mobile phones record a visual record of a time and place. Take the case of insurance fraud. 

Despite the risks inherent in using mobile technology, using these devices to eliminate middlemen and document events will, at the very least, reduce simple fraud and force fraudsters to devise more sophisticated  riskier methods of fooling the system. 

Some Tips about mobile website

There are two factors that make this a necessity.
First, mobile device screens are so small that you really need to utilise all of the available space.
Second, there are a lot of different screen resolutions out there. The only way to utilise all of the space available on different sized screens is with a fluid layout.
Websites with a minimum width of 320px will look good on most high-end mobile devices like the iPhone, Android and Nokia N97. Here are the screen resolutions of some of the most popular devices:

Device	Screen res (height x width)
iPhone	320 x 480
iPhone 4	320 x 480 (scaled by a factor of 2)
Nokia N97	360 x 640
HTC Legend	320 x 480
LG eXpo	480 x 800

Technically, the retina display on the iPhone 4 has a screen resolution of 640 x 960 pixels but don’t worry, if you optimise your site for 320 x 480, the iPhone 4 will scale it up by a factor of two so it fits the whole screen. You will need to insert higher resolution images – but more on that in the next section!

2. Include high res images for the iPhone 4 retina display

The iPhone 4 display has four times the number of pixels as that of the original iPhone. To prevent mobile sites from looking tiny, it magnifies them by 200%. That works great on text and vector images like SVG. But its not so hot on bitmap images (or even the HTML5 canvas so it would seem). To avoid pixelation, you need to insert alternative high resolution images for the iPhone 4.

3. Turn off auto-scaling

Mobile devices will assume your website is optimised for desktop computers unless you tell them otherwise. Add a viewport meta tag to the head section of your HTML to set the width of your website to match the width of the display, render with a zoom level of 100% and prevent the user from zooming in/out.
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" />
Mobile phones will also adjust text size when the screen orientation changes unless you include a special CSS parameter:
body {
    -webkit-text-size-adjust: none;
}

4. Make clickable elements big enough for a fingertip, ≈44px²

Your mobile visitors don’t have the accuracy of a mouse – they are often using their fingertips on a touch screen. Don’t make them put their fingers through a pencil sharpener just to click your button! Apple has said that the average finger tap on an iPhone is 44px by 44px (in your high res Photoshop doc that will be 88px by 88px), so aim to make clickable areas at least that size. This doesn’t mean you have to design gigantic looking buttons. Just add some padding to your small buttons to enlarge the clickable area.

5. Don’t use hover states

Today’s touch screens can’t detect when a finger is getting close to touching, so the concept of rollovers does not apply. On the iPhone your :hover style will actually display on click and then remain on screen even after the user takes their finger away, which can be really annoying. So the rule is – don’t use :hover in your CSS or mouseover in your JavaScript.

6. Create icons for your site

Hopefully users will really love your site and add it to their home screen for easy access. Don’t ruin the mood with an ugly default icon! Add these meta tags to the head section of your HTML to define icons.

7. Reduce load time by using CSS3 instead of images for gradients, rounded corners, shadows, etc.

Depending on the devices you are targeting, CSS3 can be an excellent option for mobile design. With old school web design techniques, a button with a gradient and rounded corners might consist of 9 separate image slices, a bunch of nasty non-semantic markup and a hefty amount of CSS. With CSS3, you can create this:

8. Use an HTML5 doctype

Not all browsers implement HTML5 features, but they will still accept an HTML5 doctype.
<!DOCTYPE html>
Using this doctype declaration will allow you to display HTML4 elements to all browsers, and then add in additional functionality for the browsers that support HTML5.

9. Make your site operate offline

Your visitors won’t always have a fast Internet connection. If you’re designing the type of site that will have return visitors, consider leveraging the client-side storage capabilities of HTML5. It can be as simple as creating a cache manifest file that tells the browser what files it needs to cache for offline access. A more advanced option is to create an SQLite database on the client with JavaScript.

10. Include an option for your mobile visitors to view the normal website

Detection scripts can get it wrong, or a user might simply prefer not to use the mobile optimised interface. So my final tip is, always offer users a way to switch back to ‘normal mode’.
So there’s a few mobile web tips I’ve picked up over the last few months. I’d love to hear yours too in the comments!